A Look at the Water Tech Industry in Wisconsin

As Wisconsin is bordered by the two largest lakes in the United States to the north and east, the Mississippi River to the west and more than 15,000 lakes in-between, it is no surprise that the state knows its water. In fact, according to the Wisconsin Economic Development Corporation (WEDC), Wisconsin has established itself as a leader in effectively managing and protecting its water and is home to more than 300 water technology companies, with more than half in Milwaukee alone.

The Next Generation of Farming

INTRODUCTION

According to the Wisconsin Department of Agriculture, Trade and Consumer Protection, agriculture contributes $104.8 billion annually to our state’s economy. The state is home to 64,793 farms, but that figure has decreased each year. For example, Wisconsin lost 638 dairy farms in 2018 and 818 in 2019.

A Look at Wisconsin’s Agriculture-Based Startups

Wisconsin is famous for its farms. In fact, according to the Wisconsin Department of Agriculture, Trade and Consumer Protection, Wisconsin is home to 64,793 farms. Meanwhile, the agricultural industry accounts for 11.8% of the state’s employment. So, it should not be a shock that Wisconsin is also home to several agriculture-based startups. Here is a look at a few of them:

2020 VC Deals in Wisconsin

Photo courtesy of NVCA

Wisconsin has consistently filled the role of the rising underdog when it comes to Midwest venture capital deals. In 2020, 91 Wisconsin companies raised a collective $293 million in capital, according to the National Venture Capital Association (NVCA). This is up $44 million from 2019. Yet, the state is still playing catchup to its Midwest neighbors such as Michigan ($3.3 billion), Illinois ($2.6 billion) and Minnesota ($1.9 billion).